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Charlotte Street Makeover

Parker Direct Sales supply materials for Fitzrovia transformation

80 Charlotte Street has long been in need of a makeover, and the transformation of this set of 1960s, single-use blocks into a contemporary, fully integrated development of office, residential, retail and vibrant public spaces is nearing a successful completion.

This mixed-use scheme in vibrant Fitzrovia will comprise 332,000 sq ft of offices, 45,000 sq ft of residential (10,000 sq ft affordable housing), 3,000 sq ft of retail and a new public realm park. It has been designed by leading architects Make.


Parker Direct Sales have supplied 7,000m2 of Lignacite concrete blocks to one of the contractors, regular customer Lesterose.

The site is in a conservation area, so the job of the developers, Derwent London, and the architects was to retain and renovate features where possible. Across several new facades, they have chosen a range of materials, textures, details and proportions to diversify the original buildings in a way that reflects the area’s eclectic character.

They have dramatically upgraded the interiors, adding new upper-floor extensions, and building three atria above roof level, flooding the buildings with natural light and ventilating the space below.

At street level, the facade will engage passers-by with animated street frontages, better connectivity, open spaces and a new south-facing park.

The new buildings and spaces will celebrate and enhance Fitzrovia, and make its already vibrant community even more so.

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